Success stories
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POOL CONCEPT
POOL CONCEPT: From 1 to more than 30 meetings per month in the B2B market.
Project summary
POOL CONCEPT is a company specialized in the design, production and installation of movable floors for luxury swimming pools. Although they had a strong reputation in the B2C market, they were facing difficulties to scale their B2B recruitment and expand internationally. SOL MEDIA designed a lead generation system adapted to their solution profile and oriented to strategic B2B targets, which allowed them to go from one or two meetings per month to more than 30.
"Before, we used to receive maybe one or two meetings a month, and it's true that with you, in the end... we receive maybe 20 meetings a month, 20, 30..."
Arancha, Marketing and Sales Director.
Date
November 2023 - December 2024
Sector
Industry and manufacturing
Company
POOL CONCEPT
Key benefits
Key advantages of the project
Creation of a scalable recruitment system focused on B2B corporate targets.
Strategic alignment by segment and message personalization for each vertical.
Entry into international markets with adapted multilingual campaigns.
Results obtained
From 1 to more than 30 meetings per month with companies interested in its solutions.
Penetration of new segments and diversification of its customer base.
Brand recognition among decision-makers through indirect impact of campaigns.
Overall impact
The system developed for POOL CONCEPT has not only allowed it to multiply its volume of opportunities in the B2B segment, but also to professionalize its commercial presence and position it internationally. Thanks to the clarity of the message, segment customization and operational immediacy, POOL CONCEPT has achieved measurable results with closed and sustainable projects.
"I really liked the work because, in addition to getting quality leads, you focus very well on the type of segment you are working with."
"The truth is that the experience has been and is being very good; that's why we continue to work with you."
Arancha, Marketing and Sales Director
POOL CONCEPT | Interview with marketing and sales director
In this conversation with Arancha, head of marketing and sales at POOL CONCEPT, we delve into how they managed to move from a one-off acquisition to a constant lead generation system, improving their recognition and entering new markets.
