Summary of the service

At SOL MEDIA we help financing, factoring, fintech and other financial services companies connect with companies that need their solutions. We design targeted campaigns aimed at CFOs, financial managers and CEOs of companies that are growing, seeking liquidity or need to optimize their financial structure. Our experience includes projects with companies such as Sego Finance, focusing on generating commercial opportunities with high conversion potential.

Our approach

Drive growth with recruitment strategies designed to identify need, build trust and escalate opportunities

At SOL MEDIA we understand that the financial sector requires accuracy, credibility and a consultative approach at every touch point. Our methodology is based on market knowledge, analysis of signals of need and a proven system to reach the right decision makers with the right message. Below is a breakdown of our approach.

1
/
In-depth analysis

We begin each collaboration with an analysis of the target market and the signals that indicate the need for financing (growth, expansion, liquidity strains, etc.). We study the ideal client profile, their financial behavior and the best way to approach them.

1
/
In-depth analysis

We begin each collaboration with an analysis of the target market and the signals that indicate the need for financing (growth, expansion, liquidity strains, etc.). We study the ideal client profile, their financial behavior and the best way to approach them.

1
/
In-depth analysis

We begin each collaboration with an analysis of the target market and the signals that indicate the need for financing (growth, expansion, liquidity strains, etc.). We study the ideal client profile, their financial behavior and the best way to approach them.

2
/
Strategic customization
2
/
Strategic customization
2
/
Strategic customization
3
/
Technology integration
3
/
Technology integration
3
/
Technology integration
4
/
Continuous improvement
4
/
Continuous improvement
4
/
Continuous improvement
5
/
Active collaboration with your team
5
/
Active collaboration with your team
5
/
Active collaboration with your team
6
/
Scalability and adaptability
6
/
Scalability and adaptability
6
/
Scalability and adaptability
7
/
Risk mitigation
7
/
Risk mitigation
7
/
Risk mitigation
8
/
Commercial training and internal alignment
8
/
Commercial training and internal alignment
8
/
Commercial training and internal alignment

Key benefits

Specialized approach by type of financing

We tailor each campaign depending on whether the objective is to promote factoring, lines of credit, non-bank financing, credit insurance or other solutions.

Proven results

Clients such as Sego Finance have been able to meet with companies actively seeking financing.

Campaigns 100% aligned with the ideal customer profile

We segment by size, sector, turnover or recent growth to maximize relevance.

Scalable system

We create processes that allow us to scale up recruitment without losing quality in dialogue or segmentation.

Work phases

A results-oriented, consultative approach to the project

Step

-

01

Discovery and analysis

We conduct an exhaustive analysis of the target market and the current positioning of your company in the financial ecosystem.

We identify market segments most likely to need financing: growing, cash-stressed or expanding companies.

We collaborate with you to understand in depth your objectives, type of solution and customer qualification criteria.

Step

-

02

Customized strategy development

We design a recruitment strategy adjusted to the insights obtained during the analysis.

We apply the best practices in the industry, adapted to your specific solution: factoring, lines of credit, alternative financing, etc.

We work closely with you to align the narrative and target profiles with your business goals.

Step

-

03

Execution and implementation

We launch targeted email campaigns to financial decision-makers in companies that match your offer.

We manage conversations progressively until meetings with real interest are arranged.

We make sure that the integration of the recruitment system with your sales team is smooth and operational from the beginning.

Step

-

04

Continuous monitoring and optimization

We constantly monitor results: response rates, lead quality, meeting conversion rates.

We collect feedback from your team and make the necessary adjustments to keep improving.

We keep the system agile and adaptable to market changes or new business lines.

Shall we talk?

Tell us about your industry and the type of customers you want to attract. We will be happy to help you structure an effective commercial strategy.

Shall we talk?

Tell us about your industry and the type of customers you want to attract. We will be happy to help you structure an effective commercial strategy.

Shall we talk?

Tell us about your industry and the type of customers you want to attract. We will be happy to help you structure an effective commercial strategy.